What is Digital Signage: A Brief Introduction to Today’s New Norm

Digital signage or digital display advertising is the use of digital monitors to broadcast media content, advertisements or any sort of visual message for a target audience. Digital signage has become a norm in businesses and public places such as airports, hotels, schools, shopping centres, hospitals and more. If you’re reading this article, it means you have stumbled upon an article by Go Education about one of the most innovative trends in marketing that has taken the world by storm, and we’re so grateful to have you here!  Digital signage is changing the way we look at traditional static advertisements and billboards. The significance of digital signage has increased manifold with its usage becoming commonplace in offices, hotels, airports and even high schools. There’s now no denying that digital signage is becoming a very effective way to advertise products and services.

What is the Need for Digital Signage?

The first thing we must look at is the need for digital signage. What is the significance of digital signage in businesses? Can’t we achieve the same results with other advertising strategies? Well, the answer is a big “YES.” However, digital signage stands out from the rest because it combines many advertising strategies into one. You can get the benefits of all advertising media with just one investment. Moreover, digital signage is a great option for businesses with limited resources. If your business is just starting out or doesn’t have much money to invest in marketing, digital signage is an excellent option. It’s a cost-effective and easy-to-use way to advertise your products and services.

The Benefits of Digital Advertising

Let’s take a look at the benefits of digital advertising as opposed to traditional advertising methods.

– Targeted audience: The most significant advantage of digital advertising is that it allows you to target a specific audience. You can choose the location, the time, and the kind of people you want to target with your digital ads. This means that you can focus on your most important customers and ignore the rest.

– Control over content: Unlike with print or television ads, you have full control over your digital ads. You can change the content any time you wish. You don’t need to seek approval from a creative team or pay a large sum to change the content. As long as you have the skills to create the ad, you can do it yourself.

– Low cost: Compared to other advertising media, digital ads are low-cost. You can create an effective ad campaign with just a few hundred or even a few thousand pounds. This investment is small compared to other forms of advertising.

How Does Digital Signage Work?

Digital signage is basically a network of digital displays that are used to show content. The content displayed on these digital panels can be anything – from advertising and marketing content to customer service information. Digital signage systems can be managed remotely, which means that you can change the content displayed, schedule it, and manage users from a central server. Digital signage systems are designed to meet specific needs of various industries. You can find systems that are designed for retail stores, hospitals, hotels, schools, and more. All you have to do is choose the system that best suits your needs. There are a few different types of digital signage systems.

Different types of digital signage

Let’s take a look at the different types of digital signage. You will understand the significance of each of these at the end of this article.

– Traditional digital signage: This type of signage works the same way as a traditional billboard. You can create a single large display or multiple smaller ones. This is one of the more common types of digital signage.

– Digital video walls: A video wall is a large display that consists of multiple smaller screens. They are often found in public places like airports and hotels. They are also becoming more common in offices.

– LED wall signs: LED wall signs are mostly used indoors and are great for illuminating rooms. They can help you to create an inviting and warm atmosphere in your hotel or office.

– Information kiosks: These are used for information display at places like museums or airports. You can use them to provide visitors with important information about various things like destinations, ticket booking, nearby attractions, and more.

3 Reasons Why You Should Use Digital Signage Straight Away!

Let’s now talk about the 3 reasons why you should use digital signage right now!

– Increased Engagement: When people are surrounded by visual content, they are more likely to engage with it. This is one of the major advantages of digital signage. When digital screens are placed in public areas, people are more likely to look at them. This will help you to increase engagement with your brand and products.

– Better Visibility: One of the biggest benefits of digital signage is that it is visible. Unlike other traditional forms of advertising such as newspapers, magazines, etc., digital signage is visible 24 hours a day, 7 days a week. This means that people are more likely to see your ads and get familiar with your brand.

– Better ROI: Digital signage is extremely cost-effective. This is one of the biggest reasons why businesses have started using it. It’s a great way to reach out to a large audience without having to invest a lot of money.

Conclusion

Digital signage is a great way to advertise your brand and engage with potential customers. It has become a common part of our daily lives and is likely to stay that way. It is a cost-effective and easy-to-use advertising strategy that can be used by businesses of all sizes.